His theory is that music videos mirror the lyrics in a way that tells the same story or reflect the emotion in the lyrics. There are videos that prove and disprove this theory. Some music videos such as Taylor Swift - You Belong With Me, have a very literal interpretation of the lyrics as what you are seeing on the video is exactly the story being told in the song. Some videos can take a more metaphorical approach to Goodwin's theory and reflect the lyrics through connotations of imagery. Justin Timberlake - Cry Me a River is a good example of this as the dark colouring and the rain reflects the emotions of the lyrics rather than the lyrics directly narrating the video. However, some videos seem to bare no relation to the lyrics of the song. This is a strong convention of dance music and Duke Dumont - Won't Look Back is a good example. The majority of the time, Andrew Goodwin's theory can be applied however it is not always true as videos can purposely try to go against this convention in an artistic or abstract way.
Carol Vernallis
Narrative: Vernallis says 'The visual should be based upon the lyrics'. Whether it is through the performance or narrative or a mix of both she feels as it is always relevant to the lyrics. She also says regardless to the narrative everything will draw you to the performer for example if the song is a literal story the shots of the artist/performer will be more dominant to idiolise the performer. This is commonly found in music videos however Ed Sheeran - Don't is a good example of how artists can use actors as the main focus of the video and not idiolise themselves.
Diegesis: 'How a story is created with in a video' ' The world within the music video'. These views can be shown through repetition, gaps in time, performance and narrative.
Camera shots: Music videos try to avoid mid shots. Adopted speed of filming and camera movements. Meaning that the camera movements will be at the speed of the music. I think a good video to disprove this theory is Frank Ocean - Novacane as almost the whole video uses mid shots.
Editing: 'Will be left in a state of disjuncture'. This meaning that the editing is disconnected and can cut back to shots already featured or the used of fast cuts between various shots
Much like Goodwin's theory, Vernallis is backed up by the large majority of music videos. However i think that they do not allow for the more abstract videos that challenge convention with unusual music videos.
I think it is important to look at the theorists as it helps me look deeper into what makes up a music video and I will have to plan my own narrative and will have to think about Goodwin's theory. I will also have to plan the ways in which Carol vernallis' theory is going to apply to my video as the large majority of videos do.
Much like Goodwin's theory, Vernallis is backed up by the large majority of music videos. However i think that they do not allow for the more abstract videos that challenge convention with unusual music videos.
I think it is important to look at the theorists as it helps me look deeper into what makes up a music video and I will have to plan my own narrative and will have to think about Goodwin's theory. I will also have to plan the ways in which Carol vernallis' theory is going to apply to my video as the large majority of videos do.
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