Task 5 - Research into 'The Weeknd'

I think analysing the videos, website and album covers related to this artist have given me a lot of ideas on not only how to make my own coursework look good and effective but also how to make them look like something my artist would use. I plan to use The Weeknd's video style a lot in my video incorporating the hard lighting and high contrast as well. I could adopt the simplistic black and white style or the colour filters in my video. I plan to use the same style of cuts matching the pace of the song. I plan on developing this simplistic theme in my digipack as The Weeknd has in his album covers with a dark feel and a focus on the artist using a mid shot.