Artist, 'The Weeknd' was discovered at Drake's OVO fest in July 2011. The Toronto based rapper was signed by the record label, Republic records to produce his first official album, Trilogy. The record company is owned by Universal music group and other artists on the label include Drake, Nicky Minaj, Tyga and Lil' Wayne. It was founded in 1995 and is distributed by Universal Music and Virgin EMI. The Weeknd also has his own imprint label called XO. Republic records is a large profit organisation under Universal. The Weeknd's label XO is small and has not been around long but is building as The Weeknd becomes a lot more popular. However his features with Drake feature the combination of their two labels OVOXO.
PARTYNEXTDOOR is a Canadian singer from Ontario is signed to Drake's 'OVO sound' label. His first extended play, 'PARTYNEXTDOOR' was released under this label in 2013. Drake's label was founded in 2012 and is based in Toronto. The label formed a partnership with it's parent company Warner Bros. records shortly after being founded. Warner bros are also the labels distributors.
Drake is another Canadian artist based in Toronto. He is signed to Republic records as well as Young Money, Cash Money and his own label OVO. Cash Money was founded in 1991 by the artist 'birdman'. Today it acts as a subsidiary of Universal Music Group and is distributed by Republic records. Young Money, founded by Lil' Wayne in 2005 is an imprint of Cash Money. Both labels have signed artists, Lil' Wayne, tyga, Nicki Minaj and Drake achieving 8 No.1 US albums since Young Money's founding. Drake's OVO record label is still growing and signing more artists but it is fairly well know as he shouts out to OVO on many of his best selling songs and sells the merchandise on his website.
From researching the labels and companies it is clear that the common companies are Republic records who are The Weeknd's label and distributers for drake's label OVO. OVO is also a common label with Drake as the founder and PARTYNEXTDOOR signed. From this I have an idea of the type of label that would produce and distribute my video.
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