Convention
In this task I looked at six different music videos that relate to my chosen genre, alternative hip-hop. I learnt about different conventions from the mise en scene, camera and editing from the task.
I found that a main convention in the videos was hard lighting and high contrast to give the video a dramatic mood. I found the costumes were conventionally black all over and very casual. The main props were traditional signs of wealth such as jewellery or cars but the lighting was also used as a prop in a few of the videos to add to the grungy scenery. A lot of the editing was very fast paced however on a few of the slower songs the cuts were slow to match. The videos often featured colour filters in blue or red as they signify power and masculinity as well as replication the feel of a night club scene. Otherwise it can also be conventional to edit in black and white. A very conventional camera shot type is the extreme close up often focussing on the artist's face during performance. The rest of the video is often mid shots and longshots with one long shot in the video making the performer look isolated possibly as a silhouette. Some of the angles can be very abstract as well as the movements to recreate a nightclub scene and make it look hectic.
From researching these conventions I have a much greater understanding about the look of he videos in the genre and what effect they have on the audience. These are the effect that I will trying to recreate and this research has helped me think about how i will do that.
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