From this task I have learnt about the origins of the sub-genre from Hip-Hop and how some conventions of the larger genre were kept and some were challenged. It has helped me realise the certain ways in which the genre represents men and women as well as how the artist is idiolised and how this has come from the ideas of the hip-hop genre. When I think about the ideas I have for my music video, I can now look at the things that have influenced my artist such as the first hip-hop video and some of the most inspiring. I think some of the outfits in the Run DMC video are very retro and will help my planning of costume as I can be inspired by the retro look. I can take inspiration from the way artists are represented in early Hip-Hop videos from the low angles and the way they have a lot of support and seem to be enjoying themselves. The Frank Ocean Novacane video will really influence me with the slow movements and the constant mid shot. The video uses differences in opacity to create overlaying images. These give the impression of drug use and make the audience identify t=with the artist and the way that they are feeling due to the influence of drugs.
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